buyers & professionals

of the industry

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Market insight through real retail exposure

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Designed for distributors, retailers, founders, and beauty professionals looking to better understand the Korean beauty market from the inside.

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Experiences may include:

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• Leading beauty retailers and flagship stores

• Emerging brands and retail concepts

• Current consumer and merchandising trends

• Category and pricing observations

• Discussions around positioning and market dynamics

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These tours focus on providing real-world exposure to how K-Beauty operates at retail and consumer level in Korea.

beauty enthusiasts

 

 

Discover Seoul through the world of K-Beauty

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Designed for beauty lovers wanting a more immersive and curated introduction to Korean beauty culture.

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Experiences may include:

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• Trending beauty neighborhoods and hotspots

• Popular Korean skincare and makeup destinations

• Product discovery tailored to your interests and needs

• Hands-on beauty education, exploration and shopping

• Insight into Korean beauty trends and routines

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These tours are relaxed, interactive, and designed to make discovering K-Beauty in Seoul more personal and memorable.